Facebook tips for journalists

If you're still trying to get your head round how to make the best use of social networking tools, you may want to have a gander at Facebook's Media page.

As blogged by Paul Bradshaw, the resource is designed to give guidance on "best practice" for journalists wanting to boost their online profile. Although, he says, it features "ad-speak" heavily, it can be pretty useful as a resource.

For those who might wish this sort of thing would all just go away, there is a basic introduction to using Facebook as a journalistic resource plus tips, case studies and links to examples, such as Arianna Huffington's page, for those who are already users of the site.

The process is broken down into three stages: gaining short-term distribution, building lasting connections and advancing the story and features tips such as having "Like" or "Recommend" button on your articles as well as interacting with your audience through regularly kept status updates and creating "events" on Facebook to promote broadcasts.

Should journalists' social media use be policed by the PCC?

The Press Complaints Commission's code of conduct is usually standard practice for most newspapers and the development of online content has already provided grey areas for lawyers but Leicester Mercury editor Keith Perch has questioned the role of the PCC, on his blog, when it comes to journalists' use of social media.

He is quick to explain that the scope would be for the professional use of such tools- such as linking to work done for a particular publication - treating it in the same way as a newspaper columnist and therefore personal use would not be included.

Quoting an email he sent to his journalists asking for their views, Perch writes: "As a columnist, the journalist gets far more freedom and is able to express an opinion. However, as a columnist their work is subject to my editing. I reserve the right to edit their posts.

"In practice, I never see their posts until after they have been published, but staff know that I am reviewing them and, therefore, I believe, they take this into consideration before publication."

Perch is inviting people to debate the issue on his blog. What do you think? Should Twitter feeds, official Facebook pages and the like come under the remit of the PCC?

(via Jon Slattery)

How the New York Times football tracker could help journalists with effective targeting

It may all seem like a bit of pointless fun, but the New York Times' football tracker could indicate a way to tailor your content based on what your readers are most interested in.

In something similar to Twitter trending topics, the simple, interactive tool tracks the amount of discussion each team player attracts on Facebook and then creates a graphic based on the resulting numbers. The larger their picture, the more talk there is about them.

For example, Robert Green's infamous football fumbling resulted in him being the player most discussed on June 14th. Likewise, an uninspired performance from England against Algeria on the 18th gave Wayne Rooney the top spot.

Interestingly, perhaps suggesting that the discussions aren't entirely focused on the players' performance on the pitch, Christiano Ronaldo has dominated the tracker. As Portugal were eliminated from the tournament at the end of June, perhaps his continued presence is due to his reported Facebook announcement regarding his new role as a dad.

It's great for both the most obsessive of footy fans who dont want to miss a trick and those who have little interest in football but may want to keep up with the watercooler chats.

Arguably, it's also a good way of sport writers and editors keeping track of who and what is catching the attention of their readers which could allow them to tweak their content accordingly. It certainly gives pause for thought.