Facebook tips for journalists

If you're still trying to get your head round how to make the best use of social networking tools, you may want to have a gander at Facebook's Media page.

As blogged by Paul Bradshaw, the resource is designed to give guidance on "best practice" for journalists wanting to boost their online profile. Although, he says, it features "ad-speak" heavily, it can be pretty useful as a resource.

For those who might wish this sort of thing would all just go away, there is a basic introduction to using Facebook as a journalistic resource plus tips, case studies and links to examples, such as Arianna Huffington's page, for those who are already users of the site.

The process is broken down into three stages: gaining short-term distribution, building lasting connections and advancing the story and features tips such as having "Like" or "Recommend" button on your articles as well as interacting with your audience through regularly kept status updates and creating "events" on Facebook to promote broadcasts.