The 10 laws of multimedia

We can get ourselves into such a fluster in our hurry to add the latest innovation to our websites that we may lose sight of what exactly it's meant to be doing for our readers.

So it's probably a good idea to take a step back from time to time and take stock.

Deb Wenger has a report, on the Advancing the Story blog, of a talk given by multimedia expert Al Tompkins (pictured) to educators at the Poynter Institute listing what he calls the 10 laws of multimedia.

He told them: "To be great, multimedia has to make the story better than it would be in a legacy form.”

The rules include making the site interactive, being search engine friendly, and tapping into local passion groups.

“The most important reason to do multimedia is to improve the journalism,” Tompkins told the group.

Of course, many people have what they consider to be a good multimedia strategy but it's always good to look at what other people suggest doing. You never know, you might be missing a trick.