The Times puts up its paywall

After a lot of speculation, News International is finally putting up its paywalls on The Times and the Sunday Times, reports blogger Jon Slattery.

From today (July 2) access to the sites will cost £1 per day, or £2 per week – although in an introductory offer, all customers will be allowed 30 days access for just £1. There is a seperate charge for the iPad edition.

CEO Rebekah Brooks said in an email to staff: “We have been very pleased with the response from readers since the sites were launched in May. They both showcase our award-winning journalism in a very visual way, giving readers exclusive content and interactivity so that they can get even more from the news. We believe that they offer real value and we look forward to continuing to innovate for our readers."

But with the survey results highlighted yesterday, it remains to be seen whether the paywalls will pay off.