An interesting find today from blogger Adam Tinworth – Google have decided that fashion bloggers have got the best grasp of social media.Above all those bloggers who choose to cover other industries, it’s those dedicated followers of fashion that are the cream of the crop when it comes to their understanding of social media tools.
Google have set up GStyle, an internal research project helmed by blogger Tony Wang of post.fashionism fame, to quiz fashionistas on how they use the internet, what their biggest challenges are and how Google can help them reach the upper echelons of blogger fame.
As Tinworth points out, the automatic assumption would be that the tech industry would be top of the tree. But, he writes, personal experience has show that there are vast swathes of the tech industry that don't "get" social media at all.
It makes you wonder how far off the mark journalists and media people are with their own understanding. The information may be for Google’s eyes only for now, but if it is released, there could be a lot to learn from it.
In the meantime, perhaps one should check out the list of the most influential fashion bloggers and see how they do things.
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